Maxhosa is a celebrated South African knitwear brand founded in 2012 by Laduma Ngxokolo, a knitwear collection that pays homage to the traditional aesthetics of the AmaXhosa people who occupy the South Eastern coastal parts of the country.
This is the second time in a week that a South African creative fashion designer causes waves on social media. Earlier in the week drama unfolded on the social media streets after Twitter reacted to South Africa
“Got a call from the QUEEN of costume design @therealruthecarter in 2019 to co-work with her on a few @MAXHOSA pieces for the Coming 2 America film, the rest was history and history was made. My team and I enjoyed every minute of working on this project, we were especially delighted to see our pieces on our very own @nomzamo_m and several acts we grew up dreaming of meeting, thanks you Ruth,” The Laduma designer wrote on Instagram